THE POWER OF VISION!

"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth." — John F. Kennedy, May 25, 1961

REMEMBER?

It was almost forty-six years ago when President John F. Kennedy painted this bold vision for space before a joint session of Congress?

Some derided the dream as lunacy. Others viewed it as just another calculated move between the United States and the Soviet Union.

Despite the skeptics and naysayers, Kennedy's vision guided NASA's human space flight program, and his dream became a reality eight years later on July 20, 1969, when Apollo 11 commander Neil Armstrong took the first step onto the moon.

SO WHAT DOES VISION HAVE TO DO WITH ORGANIZATIONS?

You've probably noticed that the future is not what it used to be. The country is going through a rough patch, and times are tough in these first years of the 21st Century.

As terrorism, war and economic uncertainty overshadow our day-to-day lives, it's hard to "see" how things can get better.

The fact is, things will only get better when leaders light a fire under an authentic, inspiring, compelling vision of the future that makes people want to fight to get there.

THE PROBLEM

Albert Einstein put his finger on the vision problem when he said, "Perfection of means and confusion of ends seem to characterize our age.

In a sense, organizations got really good at writing vision statements, and did poorly in living them. Just imagine how people feel when layoffs are rampant and the company credo says, "Our people are our most important asset."

When people are going out the door at the same time they learn about the CEO's multimillion dollar bonuses and perks, or their "Golden Parachutes," skepticism runs rampant.

TODAY'S VISION IS NOT THE SAME OLD "VISION THING"

Yesterday, some did the "vision thing" because it was the stylish thing to do. Everybody was doing it. It became politically correct, and organizations went to great expense to put their "credos" down on paper, or engrave them on a plaque prominently displayed in conference rooms, public areas, and the entrance lobby to impress customers and visiting VIPs.

Today's vision is about meaning; about a new way of seeing the world; is about making a difference.

WHAT IS A VISION?

Vision is not seeing things as they are, but as they will be.

Your vision is more than just words - it embodies a vivid picture and the deepest expression of your collective potential.

MARTIN LUTHER KING - It must be clear and understandable. When it comes to clarity of vision, one has only to recall the Reverend Martin Luther King saying, "I have a dream …" In one inspired moment King allowed us to literally look through his inspired eyes at a place we had only imagined.

LEE IACCOCA - Another visionary, Lee Iaccoca, led the recovery of the Chrysler Corporation in the 80s. It's a classic case of a group of employees trusting the vision of their leader.

Iaccoca's commercial – "If you can find a better-built car, buy it"– sent two powerful messages.

• First, he was saying to the world, "We are going to be the best at building quality cars."

• Second, he was saying to Chrysler employees, "I trust that you will achieve this vision."

The emphasis at Chrysler to "make it happen" is one of the best turnaround stories in corporate history and it all started with a vision people could identify with and believe in.

YOU CAN BUILD A BETTER VISION WITH BRADY

Brady & Associates sees vision as the starting point for a successful change process.

Why? Because people want to know where they are going. We help you:

• Clarify and Spell Out your vision so it inspires your people and empowers them,

• Communicate it effectively to everyone inside and outside the organization.

• Align your strategy, structure and culture to achieve the vision.

• Create Buy-in with a companywide process that makes your vision a living reality.

CALL TODAY TO ACHIEVE YOUR VISION . . .

Call us toll-free at

1 888 708-6776

for a complimentary phone consultation to discuss your needs.

Whether you're starting from scratch, reorganizing, restructuring, merging, or just shaping up your organization Brady and Associates can help.

You'll get an impartial professional assessment of what you need, and if we can't help, we'll refer you to professionals who can. You've got nothing to lose and everything to gain.

CALL 1 888 708-6776 TODAY!